‘No’ to Big Data vs ‘Yes’ to Big Data

Week 1’s lecture Introduction to the subject: Key concepts and key approaches addressed by Dr Alexandra Crosby primarily discusses the social, cultural and ethical implications of human-technology relations. Its data persists to somewhat affect the design of products in new and innovative methods. And today I will be discussing several factors concerning the use of big data in our present society and how it invades the privacy of the civilians.

Daniel Newman, the Co-CEO of V3B and the President of BroadSuite Media Group makes a really interesting statement on why

‘Facebook knows us better than our therapist’.

According to the researchers from the University of Cambridge and Stanford University published a study of Facebook predicting our personality more accurately than majority of our family members, friends and perhaps even our regular therapist we visit. Thus, Big Data is exceptionally powerful as it predicts our likes and dislikes and even our success and failures. For instance, recruitment teams generally hire based on their digitally manipulated personalities and individuals can even perhaps find their ultimate match through online dating services which leads to us leaving behind digital footprints and personal data trails that can be taken advantage of.

Privacy, yes PRIVACY is the primary concern for the evolution of big data. One perfect example of the invasion of privacy is the new privacy policy for Spotify (online free music streaming service), which now claims the right to go through the users phone and have access to photos, media files, GPS location, sensor data and contact details. I personally think as an user of spotify myself that this is not acceptable and quite irrelevant when accessing a music service.

 Businesses inevitably collect and use more and more personal data, and while consumers realize many benefits in exchange, there is little doubt that businesses, not consumers, control the market in personal data with their own interests in mind.

( Big Data: The End of Privacy or a New Beginning?

Ira S. RubinsteinNYU School of Law)

According to Bernard Marr, the leading Business and Data Expert he explains that a huge outcry erupted on Twitter and several other social network sites saying the users would stop using the service rather than agreeing to the terms and conditions as it is clearly a breach of ones privacy. The outcry was indeed severe and resulted in the company’s CEO Daniel Ek issuing a sincere apology refining the company’s motives. However the apology was more leaned towards the ‘we will warn you before we access anything’ attitude.

Whereas on the other hand, Snapchat claims that they say ‘no’ to Big Data. Approximately 60% of smartphone  users ages from 13-34 use it. It barely uses any advertising and perhaps become a little old school. Snap chat CEO Evan Spiegel recently gave a huge thumbs down to data-driven advertising.

“I got an ad this morning for something I was thinking about buying yesterday,” he said. “And it’s really annoying…We care about not being creepy. That’s something that’s really important to us.”

Therefore, snapchat most significantly goes against the idea of big data as composes to companies like Facebook,Twitter and Google that build an immense advertising business.As mentioned in the earlier blog post ‘F.O.D’, it is a true breach of ones privacy and as the technology advances the problem will arise further in the future. I strongly believe that the use of big data truly invade ones privacy and predict by the time of 2050 the web will know of you inside out and out and there will scarcely be any privacy remaining for the individual.

Reference List: 

Ap-institute.com,. ‘What Is Big Data: Overview, Video, Use Cases And Articles By Bernard Marr’. N.p., 2015. Web. 28 Oct. 2015.

Marr, Bernard. ‘Spotify’s Big Data Scandal:Outcry Against Intruding “Privacy” Policy’. Linkedin. N.p., 2015. Web. 28 Oct. 2015.

Newman, Daniel. ‘Forbes Welcome’. Forbes.com. N.p., 2015. Web. 28 Oct. 2015.

Petrucci, Lisa. ‘Snapchat Says “No” To Big Data’. Dnbpartner.com. N.p., 2015. Web. 27 Oct. 2015.

Rubinstein, Ira S., “Big Data: The End of Privacy or a New Beginning?” (2012). New York University Public Law and Legal Theory Working Papers. Paper 357.http://lsr.nellco.org/nyu_plltwp/357


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